What is Cardlytics and how does it function? Cardlytics is a newly introduced Software as a Service (SaaS) offering that serves as a digital advertising platform for banks. Its purpose is to assist banks in formulating strategies to acquire market share from both new and existing customers. At Cardlytics, a team of analysts, developers, and data scientists work as marketers, account managers, and consultants for clients. The platform ensures that customers can interact with advertising that provides value in a brand-safe and fraud-free environment. Through partnerships with top banks, Cardlytics has access to a comprehensive view of customer spending, including purchases made from competitors. Their work revolves around leveraging this purchasing intelligence. In collaboration with prominent banks in the United States and the United Kingdom, Cardlytics integrates advertisements into various digital channels such as online, mobile, and email. Customers can view these ads to determine their potential spending and savings. The native advertisements are specifically targeted at real individuals, as bots are not permitted to have bank accounts. The ads cater to adults who actively manage their finances, and they are personalized based on the customer’s purchase history, delivering genuine value. Furthermore, actual transaction data is used to complete the feedback loop. Cardlytics meticulously tracks campaign results, reporting online and in-store purchases down to the smallest monetary unit.
