What is BigMailer and how does it function? BigMailer is a cloud-based tool that automates the management of digital campaigns using an Amazon Simple Email Service (SES) account for companies of all sizes. It provides a unified dashboard where users can view diverse campaigns, lists, and forms, enabling them to efficiently manage multiple brands from a single location. Some key features of BigMailer include auto-responding, drip campaigns, event-triggered emailing, mailing list management, customizable fields, and landing pages/web forms. Users can define lists based on custom data and collecting source, and measure list engagement through opens and clicks. BigMailer offers a drag-and-drop interface for modifying existing branded templates and creating mobile-friendly ones. Additionally, users can create personalized opt-out choices for different message types such as newsletters, special offers, and product updates. The system also supports location-based marketing by importing consumer IP addresses and managing sign-up forms. BigMailer allows teams to generate reports on email campaign engagement, facilitating decision-making and improving sales performance.
