What is the function of ADWARY and how does it operate? ADWARY is a tool designed to detect and prevent click fraud on Google Ads. It continuously monitors all clicks on users’ Google Ads, providing real-time information on fraudulent clicks through a user-friendly dashboard. ADWARY analyzes the behavior of each click to determine if it is generated by a human or a machine, and if it is a legitimate click or a fraudulent one. The solution identifies suspicious patterns in clicks and takes measures to stop them, including blocking fraudulent clicks originating from click farms paid by competitors to deplete the users’ Google Ads budget. ADWARY also offers various types of blocking, such as proxy blocking, IP blocking, Cross-Domain blocking, Geo-blocking, and Range blocking. Additionally, monthly reports are sent to companies, providing detailed information on fraudulent activities.