What is AdNabu and how does it function? The process of creating an approved Google Shopping Feed and running successful Google Ads involves multiple steps. AdNabu simplifies this process by allowing you to create and verify a Google Merchant Center account. With AdNabu, you can automatically validate and claim your website without making any manual changes. The AdNabu software makes it easy to set up a Google Shopping feed and run Google Ads. It automatically retrieves and updates all changes to your Shopify store in the feed. AdNabu is ideal for growing Shopify stores that want to increase sales with Google Ads while maintaining control over their R.O.A.S. Every product is assigned a score out of 100 by AdNabu, taking into account various Google Merchant Center variables that can improve SEO, such as the duration of feed attributes, keyword frequency in the title and description, image quality and size. Additionally, promotions, discount prices, and recommended fields are utilized for certain Google Product Categories.