Rated 4 out of 5

What is Ace Metrix and how does it function? Ace Metrix is the creator of a platform that provides competitive intelligence and real-time analysis of television advertising to evaluate the effectiveness of video ads. The platform offers both qualitative and quantitative measurements, normative data, competitive insights, and various tools to analyze the creative impact of persuasion, breakthrough, emotional connection, and cultural perception. This allows businesses to assess the efficacy of their advertisements. The technology used by Ace Metrix instantly records and identifies new advertisements using a unique fingerprinting system. Each advertisement is then presented to a different group of 500 respondents who provide feedback through standardized surveys, evaluating the ad objectively and qualitatively. This process generates insightful data broken down by demographic groups. The Ace Metrix LIVE software platform processes and delivers over 12,000 data points for each advertisement within 24 hours. Clients can access the results immediately on their PCs or mobile devices. When evaluating advertisements, the six characteristics that are most likely to impact customer behavior are relevance, likability, information, change, attention, and desire. Additionally, factors such as rewatchability, purchase intent, and brand association are taken into consideration. Qualitative verbatim responses are used to generate natural language processing ratings for emotional mood and humor.

0/5 (0 Reviews)

Ace Metrix Pricing Model

Quotation Based

Ace Metrix Screenshots

Features

Technical Details

  • SupportOnline
  • Customer TypeLarge Enterprises Medium Business Small Business
  • APINA
  • Location / Phone NumberEl Segundo, California
  • DeploymentSaaS/Web/Cloud
  • Official Websitehttp://www.acemetrix.com/
  • CategoryNew SaaS Software

Author

Picture of David Bond

David Bond

Senior editor

David is a well-known advocate for the implementation of cloud-based solutions and automation tools for small businesses. He strongly believes that this technology solutions for small businesses and startups are the thing that provide true edge on the market. He writes primarily about project management and sales software.