Best Survey Software: Ranked and Reviewed (2024)

Customer feedback is essential for businesses to improve their products, services, and overall customer experience. That’s why the use of survey software has become increasingly popular in recent years. With so many survey tools available in the market, it can be challenging to determine which one is the best fit for your business.

In this article, I will rank and review the top survey software platforms for 2024, providing a comprehensive comparison of their features and capabilities. Whether you need a survey tool for interaction, ease of use, Net Promoter Score (NPS) measurement, or flexibility, I’ve got you covered. We’ll also explore other notable survey tools and discuss key factors to consider when choosing the right survey software for your business.

So, let’s dive in and discover the best survey software options to help you gather valuable insights, improve customer satisfaction, and drive business growth.

best Survey Software

Key Takeaways:

  • 93% of businesses use survey software to gather customer feedback.
  • This article ranks and reviews the top survey software platforms for 2024.
  • Survey tools are essential for improving products, services, and customer experience.
  • Consider factors such as interaction, ease of use, NPS measurement, and flexibility when choosing survey software.
  • Other notable survey tools are also worth considering for specific survey needs.

Best Overall Survey Software

When it comes to finding the best overall survey software, there is one provider that stands out from the rest: SurveyMonkey. With over 40 million registered customers, SurveyMonkey is trusted by businesses of all sizes to gather valuable feedback and insights.

SurveyMonkey offers a comprehensive questionnaire building solution, allowing users to create surveys tailored to their specific needs. Whether you’re looking to collect customer feedback, conduct market research, or gauge employee satisfaction, SurveyMonkey has you covered.

SurveyMonkey is considered the best overall survey tool, with over 40 million registered customers. It offers a comprehensive questionnaire building solution and metric analysis tools.”

One of the key advantages of SurveyMonkey is its metric analysis tools. With built-in analytics and reporting features, the software makes it easy to interpret survey results and gain actionable insights. By analyzing trends and patterns, businesses can make data-driven decisions that lead to improvements in products, services, and overall customer experience.

Getting started with SurveyMonkey is simple and accessible. The platform offers 100 expertly designed templates across various industries, making it easy for users to create professional surveys without starting from scratch.

Key Features of SurveyMonkey:

  • User-friendly survey creation interface
  • Customizable survey templates
  • Diverse question types (multiple choice, rating scales, open-ended, etc.)
  • Convenient online and mobile survey distribution
  • Built-in analytics and reporting tools
  • Integration options with other business software

SurveyMonkey offers both free and paid plans, providing businesses with flexibility and scalability. The free plan allows for basic survey creation and analysis, while the paid plans offer advanced features, such as skip logic, data piping, and custom branding.

Pros Cons
  • Wide range of question types
  • Intuitive survey creation process
  • Robust analytics and reporting
  • Limited advanced features in the free plan
  • Higher pricing for advanced plans
  • Less customization options compared to some competitors

When it comes to finding the best overall survey software, SurveyMonkey is the clear leader. With its user-friendly interface, comprehensive features, and trusted reputation, it is a top choice for businesses looking to gather feedback and make data-driven decisions. Whether you’re a small startup or a large enterprise, SurveyMonkey provides the tools you need to create, distribute, and analyze surveys effectively.

Best Survey Tool for Interaction

When it comes to interactive surveys, Typeform takes the spotlight. As a survey tool that prioritizes engagement, Typeform is designed to captivate survey respondents and yield better responses. With its intuitive and visually appealing interface, Typeform creates an enjoyable user experience that encourages active participation.

Typeform stands out with its exceptional completion rate, surpassing other survey tools in this aspect. By keeping respondents hooked and interested throughout the survey, Typeform ensures a higher likelihood of completing the survey and obtaining valuable feedback.

One of Typeform’s great strengths lies in its personalized customer survey tools. The platform allows users to customize surveys to align with their branding and reflect their unique personalities. With the ability to add images, videos, and interactive elements, Typeform empowers survey creators to craft engaging and visually appealing surveys that resonate with their target audience.

“Typeform creates an enjoyable user experience that encourages active participation.” – [Affiliate Name]

In addition to its impressive interactive features, Typeform also offers excellent customer service. Their friendly and knowledgeable support team is readily available to assist users with any inquiries or technical difficulties they may encounter. This commitment to customer satisfaction ensures a smooth and seamless survey creation and distribution process.

Seamless Integration and Scalable Pricing

For seamless data integration and analysis, Typeform integrates with popular platforms like HubSpot. This enables users to gather valuable insights and leverage survey data to drive decision-making and strategy development.

Typeform’s pricing model is also worth noting. With scalable pricing options, users can find a plan that suits their specific needs and budget. Whether you’re an individual, a small business, or a large enterprise, Typeform offers flexible pricing tiers that accommodate different levels of survey usage.

Typeform Pricing Tiers Features Price
Basic Essential features $35/month
Professional Advanced features $50/month
Premium Premium features $70/month

Typeform’s commitment to interaction, personalized customer survey tools, and excellent customer service makes it the perfect choice for those seeking an engaging survey experience. Whether you’re collecting customer feedback, conducting market research, or running employee surveys, Typeform provides the tools and support necessary to gather meaningful responses and enhance decision-making.

Best Survey Tool for Ease of Use

When it comes to ease of use, JotForm stands out as the best survey tool in the market. This online form builder is designed to be user-friendly, making it a breeze to create surveys without any coding skills. Whether you’re a seasoned marketer or a beginner, JotForm’s intuitive interface and straightforward features make the survey creation process a seamless experience.

No Coding Skills Required

One of the standout features of JotForm is its user-friendly interface that requires no coding skills. You don’t have to be a tech guru to create professional-looking surveys. JotForm’s drag-and-drop form builder allows you to easily add and arrange questions, making the survey creation process a breeze.

Affordability without Compromising Quality

Not only is JotForm easy to use, but it also offers budget-friendly pricing options. With a free plan, you can get started with basic features and limited submissions. If you need more advanced capabilities, JotForm’s paid plans offer increased submissions, storage space, and form customization options at an affordable price point.

Customizable and Brandable

JotForm gives you the flexibility to customize your surveys to align with your brand. Choose from a wide range of design options, including fonts, colors, and backgrounds, to create a cohesive and branded survey experience. This level of customization helps reinforce your brand identity and creates a seamless user experience for your survey respondents.

Why Choose JotForm?

  • Easy-to-use form builder with a user-friendly interface
  • No coding skills required, making it accessible for all users
  • Affordable pricing plans to suit various budget ranges
  • Customizable design options to align with your brand identity
  • Wide range of advanced features for form customization and data management

Choose JotForm as your go-to survey tool for its ease of use, affordability, and customizable features. Experience the simplicity and effectiveness of JotForm in creating user-friendly surveys that provide valuable insights for your business.

Best Survey Tool for NPS

I’m excited to introduce you to the best survey tool for Net Promoter Score (NPS) measurement: AskNicely. With its robust features and excellent support, AskNicely is the go-to choice for businesses looking to gauge customer relationships and improve customer satisfaction.

AskNicely stands out for its ability to collect live information based on the NPS, allowing you to obtain real-time feedback on your products and services. Its built-in NPS functionality provides a comprehensive view of customer loyalty and advocacy, giving you valuable insights to drive strategic decision-making.

What sets AskNicely apart is its seamless integration with popular customer workflow options like Salesforce and Slack. This integration ensures that you can leverage the full power of AskNicely within your existing ecosystem, streamlining your processes and enabling efficient data analysis.

When it comes to support, AskNicely has your back. Their dedicated support team is always ready to assist you with any queries or issues you may encounter along the way. With AskNicely, you can trust that you’ll receive the guidance and assistance you need to make the most of this powerful survey tool.

Overall, AskNicely is the ideal choice for businesses seeking a survey tool with built-in NPS capabilities and a strong support team. It empowers you to measure customer loyalty effectively, gather real-time feedback, and make data-driven decisions to enhance your products and services.

Best Basic Survey Tool

In the realm of basic survey tools, Google Forms reigns supreme. With its user-friendly interface and affordability (it’s free!), Google Forms makes it simple and accessible for anyone to gather valuable feedback. You don’t need to be a coding expert to create surveys with Google Forms – it’s designed for ease of use.

Google Forms automatically stores survey responses in Google Sheets, allowing for seamless data management and analysis. This feature is especially handy for those who want to dive deeper into survey results and gain valuable insights for their business. While Google Forms may not offer as many advanced features as other survey tools, it is more than sufficient for basic survey requirements.

So if you’re looking for a no-frills, straightforward, and cost-effective survey tool, Google Forms is your best choice. Don’t underestimate its simplicity – sometimes, the best solutions are the most straightforward ones.

Best Survey Tool for Flexibility

When it comes to finding the best survey tool for flexibility, Formstack is my top recommendation. With its wide range of form creation options, Formstack is truly a jack of all trades in the world of online surveys.

Formstack allows you to create sophisticated surveys, perfect for gathering detailed feedback from your customers. Whether you need to conduct customer satisfaction surveys, market research, or employee feedback panels, Formstack has got you covered.

One of the key strengths of Formstack is its integration capabilities. It seamlessly integrates with popular sales management solutions like MailChimp, enabling you to gather targeted information from respondents and streamline your lead processing. This integration feature adds a whole new layer of flexibility to your survey creation process.

Formstack offers various pricing tiers to cater to different user requirements. Whether you’re a small business or a large enterprise, Formstack has a plan that fits your needs and budget.

So, if you’re looking for a survey tool that offers unparalleled flexibility, Formstack is the way to go. Its extensive form creation options, integration capabilities, and customizable pricing plans make it the go-to choice for professionals seeking ultimate flexibility in their survey projects.

Best Survey Tool for Flexibility

Other Notable Survey Tools

Aside from the top survey software options mentioned earlier, there are several other notable survey tools worth considering. These additional survey software options offer different features and strengths that may be suitable for specific survey needs. It is recommended to evaluate their unique offerings before making a decision. Here are some other notable survey tools:

Survey Tool Key Features
Zoho Survey Drag-and-drop survey builder, advanced customization options
SoGoSurvey Advanced survey logic, comprehensive reporting and analytics
SurveyPlanet Intuitive interface, real-time survey results
Outside Software eSurveysPro Extensive question types, advanced skip logic and branching
Toluna QuickSurveys Targeted respondent recruitment, rapid survey deployment
Checkbox Survey Flexible survey design, built-in reporting and analysis tools

Each of these notable survey tools brings something unique to the table, whether it’s advanced customization options, comprehensive reporting and analytics, or intuitive interfaces. It’s important to carefully consider your survey requirements and compare these options to find the best fit for your specific needs.

By exploring these additional survey software options, you can make an informed decision to ensure optimal success with your survey projects.

Survey Tool Components

When choosing an online survey tool, it is important to consider the main components: questionnaire design, distribution, and reporting.

Questionnaire design involves adding, editing, and arranging questions and answer choices. This component is crucial as it determines the structure and content of your survey. Look for a survey tool that offers a user-friendly interface and a variety of question types to cater to your specific needs.

Distribution refers to the ways in which surveys can be shared with participants. A good survey tool should provide multiple distribution channels, such as email invitations, social media sharing, or embedding surveys on websites. Consider your target audience and choose a survey tool that offers convenient and effective distribution methods.

“The success of a survey lies in its distribution. Make sure you reach your target audience through the channels they prefer.”

Reporting involves analyzing and interpreting the data collected from the surveys. Look for a survey tool that offers robust reporting capabilities, such as real-time data visualization, customizable dashboards, and export options. These features will help you gain valuable insights and make data-driven decisions.

Different survey tools offer varying levels of functionality in these components. It is important to choose a tool that meets your specific needs and aligns with your survey objectives.

Components Overview:

Components Description
Questionnaire Design Adding, editing, and arranging questions and answer choices
Distribution Sharing surveys through various channels
Reporting Analyzing and interpreting survey data

Key Factors for Choosing the Right Survey Tool

When it comes to selecting the perfect survey tool for your needs, there are several key factors that should be taken into consideration. These factors will ensure that you make an informed decision based on your unique requirements and preferences.

1. Specific Features and Capabilities

Different survey tools offer a variety of features and capabilities. It’s important to identify the specific functionalities that are essential for your surveys. Whether it’s advanced question types, skip logic, customization options, or data analysis tools, make sure the chosen tool meets your specific needs.

2. Budget for the Tool

Consider your budget and the pricing structure of the survey tools you are considering. Some tools offer free plans with limited features, while others have premium plans with advanced functionalities. Assess your budget and choose a tool that offers the right balance of features and affordability.

3. Customization and Branding Options

If branding and customization are important to you, look for a survey tool that allows you to incorporate your brand elements, such as logos and colors, into the surveys. This helps in maintaining a consistent brand image and enhances respondent engagement.

4. Integration with Other Systems

Consider the integration capabilities of the survey tool with other systems you use, such as CRM software or email marketing platforms. Seamless integration allows for efficient data transfer and analysis, saving time and effort in manual data entry.

5. Level of Customer Support Provided

Assess the level of customer support provided by the survey tool provider. Look for resources such as documentation, tutorials, and a responsive customer support team that can assist you in case of any issues or questions that may arise during survey creation or analysis.

By carefully evaluating these key factors, you can confidently choose the survey tool that best suits your needs, ensuring a successful and effective survey implementation.

Tips for Successful Survey Implementation

To maximize the effectiveness of your surveys, it’s important to follow these tips:

  1. Clearly define objectives and target audience: Before creating a survey, clearly define your goals and the specific audience you want to target. This will help you design questions that are relevant and obtain valuable insights.
  2. Use a mix of question types: To gather different types of data, use a mix of question types such as multiple-choice, open-ended, and rating scales. This will provide a comprehensive view of respondents’ opinions and experiences.
  3. Keep surveys concise and focused: Long and complex surveys can lead to respondent fatigue and result in incomplete or biased data. Keep your surveys concise, focusing on the most important questions to ensure higher response rates and accurate information.
  4. Pilot test surveys before deployment: Before sending out your surveys to a larger audience, conduct pilot tests with a small group of respondents. This will help identify any issues or improvements, ensuring that your surveys are well-designed and easy to understand.
  5. Regularly analyze and interpret survey data: Once you’ve collected survey responses, take the time to analyze and interpret the data. Look for patterns, trends, and key insights that can inform your business decisions. Visualize the data using charts or graphs to make it easier to understand and share.

By following these tips, you can maximize the effectiveness of your surveys and gather valuable information to improve your business or gain insights into your target audience.

Pros and Cons of Using Survey Software

Using survey software can be a valuable tool for gathering feedback and making data-driven decisions. However, it’s important to consider the advantages and disadvantages before implementing survey software in your business.

Advantages of Using Survey Software

  • Efficient Feedback Gathering: With survey software, you can easily collect feedback from your target audience in a streamlined manner, saving time and resources.
  • Easy Data Analysis: Survey software often includes built-in analysis tools, making it simple to interpret and derive meaningful insights from the collected data.
  • Data-Driven Decision Making: By utilizing survey software, you can base your business decisions on real-time feedback and data, resulting in more informed and strategic choices.
  • Customization and Branding: Many survey software platforms offer customization options, allowing you to tailor surveys to match your brand’s aesthetics and maintain a consistent user experience.
  • Integration with Other Systems: Survey software often integrates with other systems, such as customer relationship management (CRM) tools or email marketing platforms, allowing for seamless data integration and analysis.

Disadvantages of Using Survey Software

  • Cost of Software: Some survey software platforms may come with a price tag, depending on the features and functionality required. However, there are also free or low-cost options available.
  • Learning Curve: When implementing new survey software, there may be a learning curve for users who are unfamiliar with the platform. Adequate training and support can help mitigate this challenge.
  • Potential for Biased or Incomplete Data: If surveys are not well-designed, there is a risk of collecting biased or incomplete data, which can impact the validity of the insights and subsequent decision making.

It’s essential to carefully weigh the pros and cons before choosing and implementing survey software in your business. Evaluate your specific needs, budget, and goals to make an informed decision that aligns with your objectives.

Pros Cons
Efficient feedback gathering Cost of software
Easy data analysis Learning curve
Data-driven decision making Potential for biased or incomplete data
Customization and branding options
Integration with other systems

Future Trends in Survey Software

As technology continues to advance, survey software is evolving to meet the changing needs and preferences of users. The future of survey software holds exciting developments that aim to enhance the user experience and provide more valuable insights. Here are some of the future trends in survey software:

Integration of Artificial Intelligence and Natural Language Processing

One of the significant trends in survey software is the integration of artificial intelligence (AI) and natural language processing (NLP). By leveraging AI and NLP, survey software will be able to analyze open-ended responses and unstructured data more effectively. This advancement will enable the software to derive more relevant and meaningful insights from survey data, helping businesses make data-driven decisions.

Mobile-Friendly and Offline Survey Capabilities

In an increasingly mobile world, survey software is expected to become more mobile-friendly. Users will be able to create and complete surveys seamlessly on their mobile devices, catering to the growing number of respondents who prefer to participate in surveys using their smartphones or tablets. Additionally, offline survey capabilities will allow researchers to collect data in areas with limited or no internet connectivity, opening up new possibilities for data collection.

Synchronization with Other Data Sources

To provide a holistic view of customer feedback, survey software is likely to offer synchronization with other data sources. This integration will enable businesses to combine survey data with data from other sources, such as CRM systems or customer support platforms. By merging data from various channels, businesses can gain deeper insights into customer preferences and behaviors, enabling them to personalize their offerings and improve customer satisfaction.

Enhanced Data Visualization Options

Data visualization plays a crucial role in understanding survey results and communicating insights effectively. Future survey software is expected to offer enhanced data visualization options, allowing users to create interactive and visually engaging charts, graphs, and dashboards. This will enable businesses to present survey findings in a more engaging and easily digestible format, facilitating better decision-making.

“The integration of AI and NLP, mobile-friendly capabilities, synchronization with other data sources, and enhanced data visualization options are key trends that will shape the future of survey software.”

The future of survey software holds great promise in helping businesses gather valuable insights and improve their decision-making processes. By embracing these innovative developments, businesses can unlock new opportunities and gain a competitive edge in today’s data-driven world.


In conclusion, choosing the best survey software depends on your specific needs and requirements. There are several top-rated survey platforms to consider, each with its own strengths and capabilities.

SurveyMonkey stands out as the best overall survey tool, offering a comprehensive solution with a large user base and expert templates. Typeform excels in providing excellent interaction features, engaging respondents for more valuable insights. JotForm offers an easy-to-use and affordable option, making it suitable for businesses on a budget.

For measuring Net Promoter Score, AskNicely is the go-to choice, integrated with various customer workflow options. Google Forms provides a basic and free survey tool, perfect for simple feedback collection. Finally, Formstack offers flexibility, allowing for sophisticated surveys, lead processing, and integration with other systems.

While these are the standout options, there are also other notable survey tools worth considering, such as Zoho Survey, SoGoSurvey, SurveyPlanet, Outside Software eSurveysPro, Toluna QuickSurveys, and Checkbox Survey. Evaluate these options based on your unique survey needs to find the best fit for your business.


What is the best survey software overall?

The best survey software overall is SurveyMonkey, which offers comprehensive questionnaire building solutions and metric analysis tools. It is widely used with over 40 million registered customers.

Which survey tool is best for interaction?

Typeform is the best survey tool for interaction, focusing on engaging the end user for better responses. It has a high completion rate compared to other survey tools and offers scalable pricing and excellent customer service.

Which survey tool is the easiest to use?

JotForm is considered the best survey tool for ease of use. It is an online form builder that requires no coding skills and is suitable for marketing professionals. It offers a free plan with limited features and paid plans with increased submissions and customization options.

What is the best survey tool for Net Promoter Score (NPS) measurement?

AskNicely is the best survey tool for Net Promoter Score (NPS) measurement. It collects live information based on the NPS and integrates with various customer workflow options like Salesforce and Slack.

What is the best basic survey tool?

Google Forms is the best basic survey tool, offering a simple and free solution for gathering feedback. It automatically stores responses in Google Sheets for easy analysis and data management.

Which survey tool is the most flexible?

Formstack is the best survey tool for flexibility, offering a wide range of form creation options. It can be used for sophisticated surveys, customer feedback panels, and lead processing, and integrates with other sales management solutions like MailChimp.

What are some other notable survey tools?

Other notable survey tools worth considering include Zoho Survey, SoGoSurvey, SurveyPlanet, Outside Software eSurveysPro, Toluna QuickSurveys, and Checkbox Survey, each with its own unique features and strengths.

What are the main components of an online survey tool?

The main components of an online survey tool are questionnaire design, distribution, and reporting. Questionnaire design involves adding and arranging questions and answer choices. Distribution refers to the ways surveys can be shared with participants. Reporting involves analyzing and interpreting the data collected from the surveys.

What factors should I consider when choosing a survey tool?

When choosing a survey tool, factors to consider include specific features and capabilities required, budget, level of customization and branding options, integration with other systems, and level of customer support provided.

What tips can help me maximize the effectiveness of my surveys?

To maximize the effectiveness of your surveys, you can clearly define objectives and target audience, use a mix of question types, keep surveys concise and focused, pilot test surveys before deployment, and regularly analyze and interpret survey data.

What are the pros and cons of using survey software?

The pros of using survey software include efficient feedback gathering, easy data analysis, customizability, branding options, and integration with other systems. The cons may include the cost of the software, learning curve, and potential for biased or incomplete data if surveys are not well-designed.

What are some future trends in survey software?

Future trends in survey software include the integration of artificial intelligence (AI) and natural language processing (NLP) for improved data analysis, more mobile-friendly and offline capabilities, enhanced data visualization options, and synchronization with other data sources.

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