9+ Best Market Research Tools of 2023 (Ranked for Business)

Market research is essential for businesses of all sizes and shapes. It helps companies understand their target audience, identify consumer trends, conduct competitive analysis, analyze market data, and create marketing strategies. Keeping up with the latest market research tools in the industry can be hard – so we’ve done the hard part for you! Here are the 9+ Best Market Research Tools of 2023 (Ranked for Business).

What is Market Research Tool?

A market research tool is a platform that helps businesses collect, analyze and report on data related to their target audiences, competitors, and the broader market. Companies can gain valuable insights into consumer behavior and preferences by leveraging various methods such as surveys, focus groups, interviews, and other techniques. This information can inform product development, pricing strategies, and marketing tactics.

Let’s Look at the Best Market Research Tools (Ranked for Business):

1. Similarweb
2. Think with Google
3. Answer the Public
4. SurveyMonkey
5. Latana
6. Hootsuite
7. Tableau
8. Loop11
9. Temper
10. Remesh

Similarweb

Similarweb helps you uncover the digital strategy of any competitor, including their website traffic, search engine rankings, and more. You can also use it to compare your market share against competitors and analyze customer engagement. It’s particularly useful for researching target audiences, understanding their web journey, and optimizing your website for a better customer experience. With powerful data visualization capabilities and advanced data analysis, you can better understand your target audience and make informed decisions about your online marketing strategy.

Price

• Free Version
• 7-day trial available.
• Ongoing Subscription

Key Features

• Competitive benchmarking: Gain insights into competitor’s digital strategies,
• Data visualization: Analyze data with customizable dashboards.
• Search engine optimization (SEO): Track and improve your search engine rankings.
• Customer journey: Understand customer behavior for better engagement.
• Data analysis: Advanced analytics to identify trends and opportunities.

Think with Google

Think with Google is a free market research tool from the search engine giant that offers insights into consumer trends and behaviors. You can use it to identify target audiences and learn more about their interests, passions, and motivations. You can quickly understand consumer sentiment and preferences with data visualization tools and detailed consumer profiles. It’s a great tool for better understanding the market, your target audience, and what matters to them.

Price

• The entire suite of market intelligence tools is free.
• Ongoing Subscription:

Key Features

• Consumer trends: Identify consumer trends and interests.
• Data visualization: Analyze data with interactive charts and graphs.
• Detailed consumer profiles: Learn more about target audiences.
• Search engine optimization (SEO): Track and improve your rankings on Google.
• Google Adwords: Utilize keyword research to create more effective campaigns.
• Consumer insights: Gain a better understanding of the market and target audience.

Answer the Public

Answer the Public is one of the best market research tools for businesses in 2023. It helps companies to conduct granular market research about their target audience, trends, and market data. It is a free tool that allows users to discover what users are searching for online, uncovering consumer insights that can be used to create a successful marketing strategy. The data can be visualized in an interactive graph to see the correlations between searches or exported for further analysis. With Answer the Public’s data visualization, businesses can make quick and informed decisions about their target audience and market trends.

Price

• You get a limited number (3) of searches per day.
• Pay-monthly fees are a flat rate of $99.

Key Features

• Data Visualization: View data in an interactive graph.
• Target Audience: Uncover the target audience for a product or service.
• Export Data: Export data for further analysis.
• Google Trends: Compare trends between different countries.
• Market Analysis: Analyze market data to inform

SurveyMonkey

SurveyMonkey is another excellent market research tool that can help businesses to understand their target audience and make data-driven decisions. It is a powerful survey tool that can be used to create and conduct market research surveys. The surveys can be tailored to the business’s target audience, and the results can be used to improve products and services. The survey software also provides data analysis and insights, enabling companies to make informed decisions.

Price

• Free trials are offered for premium plans.
• There are three different monthly plans, ranging from $25 to $129.

Key Features

• Data Analysis: Analyze survey data to identify trends.
• Target Audience: Create surveys tailored to the business’s target audience.
• Data Visualization: Visualize survey results in an interactive graph.
• Market Research Surveys: Create and conduct market research surveys.
• Consumer Insights: Uncover consumer insights with survey data.

Latana

Latana provides comprehensive insights into your target audience, market trends, and key performance indicators. With Latana, you can conduct market research surveys to gain real-time consumer insights and powerful data visualization to support your marketing strategy. Latana’s market research tool helps you to identify your target audience, track market data, and monitor for changes in consumer behavior. Latana also provides free market research tools to help you gain a competitive advantage.

Price

Contact for price.

Key Features

• Data Analysis: Analyze survey data to identify trends.
• Data Visualization: Visualize survey results in charts, graphs, and tables.
• Target Market: Identify your target market’s needs.
• Market Research Surveys: Use surveys to collect data and insights.
• Google Trends: Identify the latest market trends.
• Consumer Insights: Gain valuable insights into consumer behavior.

Hootsuite

Hootsuite Insights is an all-in-one market research tool that allows you to conduct market research surveys, target audience research, and monitor trends in real time. With Hootsuite Insights, you can easily analyze survey data to identify target markets, track market data, monitor consumer behavior, and more. Hootsuite Insights also provides free market research tools to help you better understand your target audience.

Price

• Free Trial
• This digital market research tool’s prices vary depending on the package and options chosen.

Key Features

• Data Analysis: Analyze survey data to identify trends.
• Data Visualization: Visualize survey results in charts, graphs, and tables.
• Target Market: Identify your target market’s needs.
• Market Research Surveys: Use surveys to collect data and insights.
• Google Trends: Identify the latest market trends.
• Consumer Insights: Gain valuable insights into consumer behavior.
• Real-Time Monitoring: Monitor for changes in consumer behavior and market data.

Tableau

Tableau is a data visualization and analytics platform that provides insights into market research, consumer behavior, and competitive intelligence. With Tableau’s powerful market research tools, you can easily analyze survey data to identify target markets, track market data, monitor consumer behavior, and more. Tableau also offers free market research tools to help you gain better insights into your target audience.

Price

• Free Trial
• 15 per month upwards

Key Features

• Data Visualization: Visualize survey results in charts, graphs, and tables.
• Data Analysis: Analyze market research data to identify target markets and track trends.
• Consumer Insights: Monitor consumer behavior to understand their needs and preferences.
• Market Trends: Track market trends with real-time analytics.
• Google Trends Integration: Utilize Google Trends features to measure the impact of your marketing strategy.
• Support: Receive support from Tableau’s team of data analysts.

Loop11

Loop11 is a comprehensive market research tool that enables users to conduct online surveys and gather valuable insights from their target audience. With Loop11, you can create visually appealing surveys optimized for mobile viewing and analyze the responses to gain deeper consumer insights. You can also utilize its data visualization capabilities to discover trends in your survey results quickly and easily.

Price

Free Trial

Prices range from $199-$599 per month.

Key Features

• Data Visualization: Create aesthetically engaging data visualizations to identify trends quickly.
• Survey Design: Easily create surveys with drag-and-drop functionality and customize the look & feel.
• Target Audience: Reach out to your target audience using Loop11’s extensive database.
• Data Analysis: Utilize advanced analytics to analyze survey results and gain deeper insights into your market research data.
• Market Trends: Track market trends quickly with Loop11’s powerful analytics tools.
• Support: Receive support from the Loop11 team of experts.

Temper

Temper is a market research platform that helps you to identify target markets, track trends, analyze consumer behavior, and create marketing strategies. Temper’s powerful suite of tools provides detailed insights into your data, including real-time analytics and interactive data visualization. With Temper, you can also conduct surveys and collect valuable feedback from your customers to understand their needs and preferences.

Price

• Free Trial
• Prices range from $249-$999 per month.

Key Features

• Data Visualization: Create interactive data visualizations to identify trends quickly.
• Data Analysis: Analyze survey results and market research data for deeper insights.
• Market Trends: Track market trends quickly with Temper’s powerful analytics tools.
• Target Audience: Reach out to your target audience using Temper’s extensive database.
• Support: Receive support from the Temper team of experts.
• Consumer Insights: Monitor consumer behavior to understand their needs and preferences.

Remesh

Remesh is a powerful market research tool that enables businesses to gain valuable insights from their target audience. Remesh’s AI-powered technology enables businesses to conduct interactive conversations with members of their target audience and collect valuable feedback. With Remesh, you can also discover trends in your survey results quickly, analyze consumer behavior and gain an in-depth understanding of your target market.

Price

Free Trial

Prices start from $995 per month

Key Features

• Data Visualization: Create visually appealing data visualizations to quickly identify trends.
• Data Analysis: Analyze survey results and market research data to gain deeper insights.
• Market Trends: Track market trends in real-time with Remesh’s powerful analytics tools.
• Target Audience: Reach out to your target audience using Remesh’s extensive database.
• Support: Receive support from the Remesh team of experts.
• Consumer Insights: Monitor consumer behavior to gain insights into their needs and preferences.
• Real-Time Analytics: Utilize real-time analytics to measure the impact of your marketing strategy.

Conclusion

The market research tools discussed in this article provide powerful insights into the competitive landscape and consumer behavior. With these tools, you can better understand your target markets, track market trends and create effective marketing strategies. Whether you’re looking for a free tool or something more sophisticated, there will surely be a market research tool that fits your needs and budget. So what are you waiting for? Check out the best market research tools of 2023 and get started on your journey to success!

FAQs

What is the best market research tools?

Each tool has its strengths and weaknesses, so finding a device that fits your needs is important. Some of the best market research tools of 2023 include Qualtrics, Tableau, Loop11, and Temper.

How do I conduct market research?

Market research involves gathering, analyzing, and interpreting data on your target audience and the competitive landscape. There are many ways to conduct market research, including surveys, interviews, focus groups, and analytics.

Where can I find free market research tools?

Many of the best market research tools offer small businesses free trials or limited plans. Some popular free tools include Google Trends, Survey Monkey, and Explore.

What is data visualization?

Data visualization uses visual representations such as charts and graphs to interpret complex data sets. Visually presenting data in this way makes it easier to identify patterns and trends that would otherwise be difficult to detect. Many market research tools provide data visualization capabilities to help you get the most out of your market research data.

What is the target audience?

A target audience is a group of people with similar needs, interests, and behaviors. Marketers will often use demographic information such as age, gender, and location when identifying their target audience to create tailored messaging for them.

What are marketing strategies?

Marketing strategies are plans designed to reach specific goals and objectives. These strategies typically involve advertising, promotions, public relations, and digital marketing to create product or service awareness. By understanding their target audience and the competitive landscape, marketers can develop effective marketing strategies to help them reach their desired goals.