With the rapid growth in data generation and the rise of data-driven decision-making, the demand for effective ways to analyze and visualize data is higher than ever. Data visualization tools are invaluable for understanding trends, patterns, correlations, and cause-effect relationships within large datasets. Whether you’re a data analyst working with complex analytics or an entrepreneur trying to plan your business strategy more accurately – having access to powerful visuals can make all the difference. Here we present you with 15+ best visualization tools to give you real insights about your business in 2023!
Microsoft Excel has been one of the most popular data visualization tools for many years now, and in 2023 it is still one of the top choices for transforming data into valuable visuals. It offers an array of features that can be used to create stunning charts, graphs, and maps that are easy to interpret. This article will look at what makes Microsoft Excel the best data visualization tool in 2023.
Customization: Microsoft Excel provides users with unparalleled customization options for their charts and graphs. This includes customizing the colors, fonts, sizes, and labels each chart or graph uses to fit into a specific design scheme. Users can also create more creative visuals, such as heat maps that provide visual cues about data trends.
Data Integration: With Microsoft Excel’s powerful integration capabilities, users can easily combine data from different sources and create unified visuals that are easy to navigate and understand. This makes it possible to quickly gain insights from large amounts of disparate information without manually reformating each source into a uniform format.
User-Friendly Interface: Microsoft Excel’s user-friendly interface allows even novice users to understand how to utilize its various features quickly. For example, new users can quickly figure out how to add labels and perform basic operations within the program without prior knowledge or experience with data visualization tools.
Dynamic Charts: Microsoft Excel also offers dynamic charts, which allow users to update their visuals in real-time based on changes in their underlying datasets. This feature benefits those needing up-to-date visuals that accurately reflect current trends or changes in their data sources.
Tableau is an interactive data visualization and exploration platform that enables users to quickly get insights from any data, no matter how complex. By connecting to different sources such as databases, spreadsheets, or even cloud services, Tableau allows users to create visualizations from various types of data. The platform also features an advanced analytics engine for uncovering patterns and trends that may not be apparent by just looking at the raw numbers. This makes Tableau one of the most efficient tools for using complex datasets.
Data Connectivity: With Tableau, users can connect to over 30 different types of databases and file systems to create visualizations from their own datasets or those from other sources. Additionally, Tableau can access various cloud applications such as Google Sheets and Salesforce Cloud Data Warehouse.
Data Visualization: Tableau provides a rich set of options for creating meaningful visualizations out of any data. From basic charts such as bar graphs and pie charts to more complex ones like heatmaps and treemaps, plenty of choices are available to show off the information contained within your datasets in engaging ways.
Analytics: Not only does Tableau make it easy to create beautiful visuals, but it also offers an advanced analytics engine with predictive capabilities. This allows users to gain deeper insights into their data by finding correlations between variables or patterns that may not be apparent through basic visualization techniques alone.
- Tableau Creator – $70 per user per month
- Tableau Explorer – $35 per user per month
- Tableau Viewer – $12 per user per month
Zoho Analytics is a powerful enterprise-grade data visualization tool that allows businesses to gain deep insights into their data. It is a comprehensive Business Intelligence (BI) platform that offers an array of features such as integrated analytics, self-service analytics portals, and augmented BI – making it one of the top data visualization tools. With Zoho Analytics, organizations, and businesses can generate meaningful insights from their data and make informed decisions on how to grow their business operations.
Embedded Analytics: Zoho Analytics’ embedded analytics feature allows customers to easily embed interactive reports and dashboards tailored to their organization’s needs onto their websites or applications. The embedded analytics feature also allows customers to create interesting reports and real-time visualizations to optimize marketing campaigns and get valuable insights into customer behaviors or trends.
Self-Service Analytics Portal: Zoho Analytics offers customers a self-service analytics portal that provides quick access to important metrics and detailed analysis of different key performance indicators (KPIs) results. This portal also makes it easy for users to leverage machine learning algorithms and deploy automated predictive models to gain additional insights into data patterns and trends.
Augmented BI: With its increased BI capabilities, Zoho Analytics enables customers to perform high-level analysis on vast data sets quickly and easily. Customers can use this feature with other features, such as advanced reporting capabilities, customized dashboards, drill-down analysis, simulations, forecasting, collaborative environments, etc., to better understand the current business environment. Additionally, with augmented BI, users can explore various aspects of complex datasets via intuitive visualizations that help them answer critical questions faster.
- Starter Plan – $24 per month
- Basic Plan – $48 per month
- Standard Plan – $115 per month
- Premium Plan – $455 per month
Google Charts is an interactive and powerful data visualization tool created by Google. It allows users to create customized charts, graphs, and diagrams easily. It provides the ability to transform numbers and data into insightful visualizations that can easily be shared and understood. With its rich gallery of customizable options, HTML5/SVG properties, free chart tools, dashboards and controls, and dynamic data support, Google Charts makes it easy to visualize data quickly and accurately.
Rich Gallery: Google Charts offers various chart types, including bar charts, line charts, pie charts, scatter plots, area charts, org charts, and more. Each chart type can be further customized to fit the user’s needs.
Customizable Options: The options in Google Charts allow users to adjust color schemes for each chart type and set axis labels for each chart series. This feature enables users to create modern visuals with advanced scale settings such as logarithmic or exponential scales.
HTML5/SVG Properties: As part of its customization capabilities, Google Charts uses HTML 5 properties, such as canvas tag attributes, to define animations or mouse-driven interaction mechanisms included on the page along with the related visualizations. This allows the user to create even more dynamic visuals than before.
Free Chart Tools: Besides providing static images such as PNGs or JPGs for user-generated visualizations, Google offers free tools for creating interactive HTML5/SVG visuals without any coding knowledge required. These include the Maps API, which helps create geographic maps; the Fusion Tables API, which works with structured data; and Sheets API, which allows building data tables from spreadsheets hosted on Google’s servers or local hard drives.
Dashboards & Controls: Another great feature of Google’s visualization tool is its ability to easily integrate with existing web applications through built-in dashboard controls such as sliders, checkboxes, buttons, and dropdowns that can be used directly in custom dashboards allowing users more control over their visuals than ever before.
Dynamic Data Support: The final helpful feature of Google Charts is that it supports dynamic updates of its visualizations when new information becomes available via direct API calls or through manual updates made manually by users once they have loaded the appropriate web page into their browser window(s). This means that real-time changes in data (e.g., stock prices) can be reflected in visuals almost immediately once new information has become available without requiring manual intervention from end-users saving time when analyzing important trends in business operations or financial markets trends, etc.
Free to use.
5. Power BI
Power BI is a business analytics tool that can help organizations unlock insights from data and create beautiful, interactive dashboards and reports. It provides a comprehensive set of features and capabilities that allow users to explore their data in ways that weren’t possible before. With Power BI, users can connect to multiple data sources, including relational databases, local files, and cloud services such as Azure Storage and Azure Analysis Services. They can then visualize their data with rich visuals and create interactive dashboards that are easy to share with colleagues.
Range of Attractive Visualizations: Power BI offers a variety of visualization options, including pie charts, bar graphs, line graphs, scatter plots, histograms, maps, and many more. Each visual type has several customizable options, so you can customize your visuals to suit your needs.
Get Data (Data Source): Power BI allows users to connect to multiple data sources, from databases like SQL Server or Oracle to other cloud-based services such as SharePoint or Salesforce. This means users can pull large amounts of data from different sources in one go without manually downloading the information whenever they want an update.
Datasets Filtration: Once the user has connected all their desired data sources into one datasets document, they can filter out certain parts of the raw data using features like slicers or query editors for further analysis. This helps ensure that only relevant pieces of information are being used during the exploration process which helps speed up the overall analysis process by getting rid of unnecessary elements quickly.
Customizable Dashboards: Dashboard customization is vital for Power BI’s reporting capabilities since it allows users to tailor their reports exactly the way they want them while still allowing enough flexibility for future changes if needed. With customizable dashboard views, users have control over how they display their findings, with options like font size changes or color palette choices available throughout the design process.
Flexible Tiles: The tiles feature within Power BI enables users to quickly compare different datasets side-by-side based on loose criteria such as geography or trend lines, for example. This is especially helpful when trying to understand how regional differences may be affecting overall performance or when checking if there are any outliers amongst particular values etc.,
Navigation Pane: The navigation pane makes navigating through large datasets easier by providing an organized list of all items grouped into folders according to logical categories like ‘Charts’ or ‘Data Sources’ etc., making it much easier for users to find what they need quickly without any hassle.
Informative Reports: Reports created using Power BI are highly informative due to its ability to create visuals that make it easier for readers to understand complex concepts quickly while still providing detailed descriptions behind each element if needed too; this helps ensure that anyone reading the report will be able to grasp ideas more efficiently than ever before no matter their technical background level because even non-technical people can understand what’s going on within seconds!
Natural Language Q & A Question Box: The natural language question box allows readers to ask questions about specific topics related to their report directly within the text box provided just underneath each visual; this will enable them to get answers almost instantly without having to spend time searching around trying figure out where relevant piece information might be hiding!
- Power BI Desktop – Free to download and use
- Power BI Pro – $9.99 per user per month (billed annually) or $12.99 per user per month (billed monthly)
- Power BI Premium – Starting at $20,000 per year
Datawrapper is an interactive, and user-friendly data visualization tool designed to make presenting complex data sets simple and easy. It enables users to easily create interactive visualizations from their data that can be shared with viewers or embedded into websites or other applications. Datawrapper supports various chart types, including bars, lines, arrows, range plots, and scatter plots. It also makes it easy to customize charts with annotations, labels, and data filtering options.
Interactive Chart Types: Datawrapper provides 19 different chart types that are responsive and customizable for any dataset. This includes bar charts, line graphs, area plots, pie charts, arrows, range plotters, and more. Users can choose the type of chart that best fits the style of data they are working with. Additionally, each chart can be customized with annotations or labels to explain the data set better.
Data Filtering Options: With Datawrapper’s filtering options, users can quickly edit their datasets without adjusting them manually. This allows users to filter out specific values or categories to focus on what matters most for their visualizations. The tool also offers advanced layer filtering capabilities for the powerful customization of complex datasets.
Data Sources: With Datawrapper, it is possible to connect your dataset directly from various sources, including CSV files, databases such as SQL Server or PostgreSQL, and popular online services like Google Sheets or Dropbox files. Additionally, an available API allows even more control over the datasets used in visualizations with Datawrapper.
Export Capabilities: Datawrapper makes it easy for users to share their visualizations through export formats like PDFs, images, or interactive HTML pages, which can be embedded in websites or other applications effortlessly. Additionally, it offers integration with popular web publishing tools like WordPress and Medium, so visualizations can be made live within minutes once completed in Datawrapper’s interface.
- Basic Plan – €29 per month
- Team Plan – €99 per month
- Custom Plan – Custom pricing
GoodData is a cloud-based data analysis and visualization platform designed to help businesses gain insights from their data. It provides powerful business intelligence capabilities that enable organizations to quickly build reports, generate self-service analytics, gain a deeper understanding of customer behavior, and reduce the time needed to uncover valuable insights. Additionally, GoodData offers services for advanced analytics, data modeling and blending, and building custom reports.
Reports: GoodData’s report generator allows users to create personalized visualizations based on their datasets in just a few clicks without needing any coding or prior knowledge of analytics software. These reports can be shared with colleagues while maintaining complete control over who has access and who can edit the reports. Additionally, users can connect external data sources such as Salesforce or Google Analytics to build more comprehensive insights.
Self-Service: GoodData’s self-service dashboard allows users to quickly explore their datasets using an intuitive drag-and-drop interface with no coding required. This feature enables users to analyze their data without knowledge of analytics software or programming languages. Furthermore, this feature gives them the flexibility to customize visuals and drill down into specific segments of their data for deeper insights.
Advanced Analytics: With its advanced analytics feature, GoodData allows users to go beyond simple visualizations by providing predictive analysis capabilities such as machine learning algorithms and natural language processing (NLP). This helps them gain greater insight into customer behavior and identify trends to make informed decisions about their business strategy.
Data Modeling & Blending: GoodData’s modeling tools enable users to design custom datasets that combine multiple data sources for deeper analysis and more accurate results than traditional approaches allow for. This feature also simplifies creating complex models that would require extensive coding knowledge and resources. Additionally, it facilitates seamless data blending – combining internal company data with external sources such as social media platforms or market research firms – to gain better insights into customer segments or target markets.
Building Reports: GoodData’s report builder allows users to design beautiful visuals quickly without needing any coding skills or prior knowledge of analytics software. Using drag-and-drop functionality, they can easily create charts, graphs, and tables while automatically generating underlying SQL queries, so they don’t have to worry about writing code manually. They can also save time by reusing existing reports instead of starting from scratch each time they need new information from their dataset.
Domo is an enterprise-grade analytics platform that can help users visualize complex datasets in charts, graphs, and other visuals. It allows technical and non-technical users to explore data quickly and intuitively uncover insights. The platform has powerful features such as:
Integrate: Domo allows you to easily integrate hundreds of cloud connectors into your platform for fast access to all your siloed data sources. This provides you with up-to-date access to reliable and secure information from any source without manually importing it.
Connect Your Data: Domo makes it easy to connect all your separate data sources into one cohesive dataset that can be used across different departments within your organization. This provides a single source of truth that everyone can trust while allowing for quick analysis of large amounts of disparate information simultaneously.
Visualize: With over 150 chart types available through Domo’s visualizations library, you can access a wide range of visuals tailored specifically toward making sense of complex datasets quickly and easily. From bar charts and line graphs to heat maps and scatter plots – whatever type of graph works best for your needs is made available immediately with no coding required.
Reporting & Dashboards: Create comprehensive reports on all aspects of your business with drag-and-drop interfaces and automated formatting tools that make it easy for anyone in the company to present their findings in professional-looking documents suitable for presentations or internal review boards.
Embedded Analytics: Embed custom visuals into external web applications or websites so visitors can quickly access valuable insights without ever leaving their browser window by leveraging third-party integration tools like HTML5 or RESTful API services directly through Domo. This allows customers and employees greater ease in decision-making when time is short, but accuracy matters most!
Data Governance & Security: Leveraging industry-standard encryption algorithms alongside multi-layered user authentication protocols ensures all customer data remains safe from prying eyes while still providing them with easy access when needed most – giving customers added peace of mind knowing that their sensitive information is always protected against malicious activity yet accessible where required!
RAWgraphs is an open-source data visualization tool that provides a simple way for users to create visually appealing charts with their data. The platform offers a vast selection of charts and graphs and customization options. It also ensures that all user data is secure while being stored in the cloud, giving users peace of mind when using the platform. Furthermore, RAWgraphs allows users to easily export their work in multiple formats to share it anywhere online or offline.
Open Source: RAWgraphs is free for everyone to use and create with – anyone can access its features and tools without paying for a subscription or license.
A Wide Range of Charts: The platform offers endless possibilities for chart types – from basic line graphs to more advanced maps and timelines. It also supports several different output formats depending on the chart you create.
Your Data is Safe: All user data stored in the cloud is encrypted for added security measures and peace of mind when using the product. There are also no hidden charges or fees associated with using RAWgraphs’ services – ensuring that your information always stays safe.
Export & Go Anywhere: After completing your project with RAWgraphs’ tools, you can easily save your work into multiple formats like SVG or PNG to take them anywhere online or offline – making it easy to share with others or use them in presentations, websites, etc.
Free to use.
Klipfolio is a powerful and flexible data visualization tool that helps businesses make better decisions quicker by turning data into actionable insights. With its intuitive user interface, Klipfolio allows users to quickly upload and analyze data with dashboards without any coding experience required. The simplified data sets enable users to create a range of visualizations with a single data source or a single visualization from multiple sources. Klipfolio’s powerful features let users visualize their data in richly designed charts and graphs that can instantly be shared within an organization or with customers.
Ease of Use: Klipfolio makes it easy for non-technical users to upload and analyze their data with interactive dashboards. Users can quickly configure the architecture on the back end, allowing them to spend less time coding and more time exploring insights from their data.
Simplified Data Sets: Klipfolio simplifies the process of creating sophisticated visualizations from a single source or across multiple sources. This saves time and energy, enabling users to gain valuable insights faster. Furthermore, it allows them to quickly fine-tune graphs and charts without having any advanced knowledge of coding or design skills.
Data Customization: Klipfolio gives users complete control over how they want their visualizations displayed on the dashboard, allowing them to customize colors, fonts, labels, axes, titles, etc., to fit the user’s needs best. Additionally, they can refine queries according to specific requirements to get more granular results.
Integration Support: With Klipfolio’s API integration support, users can easily connect different services like Salesforce or Google Analytics with their dashboard in no time. This ensures that all relevant information is seamlessly presented within one centralized place for quick decision-making.
TeamMate Analytics is an interactive data visualization tool designed to help businesses gain valuable insights from their data in a visual way. The platform’s powerful features allow users to create stunning, interactive visuals that can be used to identify trends and uncover hidden opportunities in their business operations.
Data Exploration & Visualization: TeamMate Analytics enables users to explore and visualize their data in various ways, including pie charts, line graphs, and maps. The platform also supports data drill-down capabilities so users can go deeper into their data to gain more insights.
Data Transformation: TeamMate Analytics allows users to quickly transform raw data into valuable visualizations that are easy to understand for decision-makers. Additionally, the tool provides features like filtering, sorting, and data aggregation, making it easier for users to analyze large sets of information in a fraction of a time.
Flexible Data Sources: Besides connecting with internal databases and CSV files, TeamMate Analytics supports integration with popular business intelligence tools like Tableau and Microsoft Power BI.
Looker is another data visualization and analytics platform that allows users to explore, analyze, and visualize their data. Looker enables users to create interactive charts, dashboards, and visualizations to uncover insights from their data quickly. It also provides users with the ability to import data from a variety of sources, including files, databases, and applications. With its powerful and intuitive interface, Looker helps businesses make better decisions by turning raw data into interactive visuals for easy exploration and analysis.
Data Visualization: Looker allows users to create stunning visualizations from their data. Users can easily explore and visualize their data with interactive charts, graphs, tables, maps, etc. These visualizations can quickly uncover insights that would have been difficult to detect with traditional reporting tools.
Data Analytics: With its powerful analytics capabilities, Looker enables users to gain deeper insights into their data. Users can easily apply various types of analytics, such as statistical analysis and predictive analysis, to uncover new trends or areas for further exploration.
Interactive Charts: Looker enables users to create interactive charting capabilities to explore their data in real time without manually switching between different chart types or settings. This feature makes it easier for users to quickly identify patterns or outliers within their dataset without spending time configuring complex reports or creating static visuals.
Import Data: Looker allows users to import data easily from various sources such as files, databases, and applications to see how it fits into their overall business landscape. This helps ensure that all relevant information is included when analyzing or creating a visual representation of the examined data.
Sisense is a cloud-based data visualization platform that offers users a comprehensive suite of tools for creating powerful visuals from their data. With its easy-to-use interface and drag-and-drop capabilities, Sisense enables users to quickly create interactive charts and dashboards that can be used to gain insights from their business operations. The platform also supports integration with popular BI tools like Power BI and Tableau, allowing users to import data for further analysis and exploration.
Data Visualization & Analysis: Sisense provides users with the ability to easily visualize their data in a wide range of formats, such as bar graphs, line charts, heatmaps, scatterplots, and more. Additionally, the tool allows users to apply analytics to their data to uncover deeper insights. This helps users quickly identify patterns and outliers that might otherwise go unnoticed.
Interactive Charts & Dashboards: Sisense enables users to create interactive charts and dashboards that can be used to explore their data efficiently. These visuals can be used to gain quick insights into data trends or outliers without manually switching between different chart types or settings.
Data Import & Export: The platform supports integration with popular BI tools like Power BI and Tableau, allowing users to quickly import relevant data for further exploration and analysis. It also allows users to export visuals created within the tool so they can be shared with other departments or stakeholders.
DataBox is a powerful data visualization software that enables users to quickly and easily create visuals for data analytics. Using DataBox, users can visualize their data using interactive charts, stream dashboards on their smart TVs, share only the data they choose, and create reports once and use them anytime with account templates. With an intuitive interface and powerful data visualization capabilities, DataBox delivers a complete solution for businesses that need to unlock insights from their data.
Stream Dashboards on Your Smart TV: DataBox lets users stream interactive dashboards directly on their smart TVs. This feature makes it easier for businesses to review the results of their data analytics in the comfort of their home or office. It also allows them to monitor trends over time in real time and make more informed decisions.
Create Reports Once & Use Them Anytime with Account Templates: DataBox provides account templates that enable users to create data visualizations once and use them anytime. This way, users are free from having to manually enter information into reports whenever they want to review the results of their data analytics. This saves both time and energy while ensuring the accuracy of the reported information.
Share Only Your Data: With DataBox, you have complete control over who has access to your data visualizations. With this feature, you can choose exactly what people have permission to view or modify so that you don’t have to worry about unauthorized access or manipulation of your sensitive information.
Import Data: One of the essential features of DataBox is its ability for users to import external datasets into the platform. This allows users to quickly analyze large datasets without manually inputting all the information, resulting in increased efficiency when conducting analyses and reporting results to stakeholders.
Geckoboard is one of the best data visualization tools, allowing users to quickly and easily create visuals for their data. The platform provides an easy-to-use interface that enables users to create interactive charts, maps, and tables in minutes. With Geckoboard’s powerful visualization capabilities, users can quickly uncover valuable insights from their data and make decisions based on actionable intelligence.
Interactive Charts & Maps: Geckoboard offers a wide range of interactive charts and maps, allowing users to visualize their data efficiently. It also provides features like drill-down capability, enabling them to explore their data more deeply and gain further insight into trends or outliers within the dataset.
Data Sharing & Collaboration: With its data sharing feature, Geckoboard allows users to collaborate with their teams in real time on any visualizations they create. This way, they can ensure that all stakeholders are up-to-date on the information being presented and make more informed decisions faster.
Real-Time Updates: With its real-time updates feature, Geckoboard keeps track of changes within the dataset and automatically updates any visualizations or reports that were created with the data. This way, users are always aware of the latest information reported and can make decisions accordingly.
After surveying the best data visualization tools available and comparing their features, strengths, and weaknesses, it’s clear that the right tool for your project depends mainly on what you need to accomplish. Data visualization is an excellent way to communicate complex information, but ensuring your visuals are helpful, attractive, and engaging is essential. Use this guide as a starting point when researching the best data visualization tool for your next project. Who knows – you might just surprise yourself with what’s possible when visualizing data!