Finding the best CRM software for your business needs can be a time-consuming and challenging task. With so many available options, it’s hard to know where to start or which will best meet your needs. That’s why we’ve done all the research for you and compiled our list of the 17 best CRM software options of 2023 that are worth considering.
We have carefully compared each offering on features, usability, cost, and more to help you make an informed decision. From cloud-based solutions like Zoho CRM and Salesforce to desktop systems like Microsoft Dynamics 365, this comprehensive list provides plenty of choice for companies of all sizes.
Plus, we provide a brief review of each service so you can quickly understand what is included and how it can best help your organization. Whether you need a single-user system or an enterprise-level solution, this list will provide you with the best CRM software of 2023.
What is CRM Software?
CRM software is designed to help businesses organize their customer data and manage relationships with existing, past, and potential customers. It can provide sales, marketing, and customer service departments tools to automate processes and improve customer communication.
The best CRM solutions should include features such as contact management, email integration, automation capabilities, reporting and analytics, and more. Ultimately, it should help you manage leads, streamline sales processes, increase customer satisfaction and loyalty rates, and improve profitability.
What Things Should You Consider When Choosing CRM Software?
There are a few things you should think about before selecting the best CRM software for your business. Let’s take a look at some of the critical factors you should consider:
Size
Depending on the size of your business, you should look for a CRM solution that can best accommodate your customer base.
Price
Price is an essential factor to consider when selecting a CRM solution. Most providers offer different pricing tiers based on the features and number of users included.
Features & Functionality
It’s best to select a solution that offers all the needed features, such as lead management, marketing automation, reporting, and more.
Usability
It’s best to select a solution with an intuitive interface that is easy to use. Ensure you understand the System’s work and can easily access the needed features.
Integrations & APIs
Many CRM solutions offer integrations with popular business applications such as Quickbooks, Zapier, and email marketing platforms. Make sure the solution you choose offers the integrations you require.
Security & Reliability:
Data security should also be considered when selecting a CRM solution. Look for providers that offer secure data storage, backups, and other safety measures to ensure your data is safe.
Benefits of CRM Software
CRM Software provides many benefits for small businesses, including:
Improved Customer Relationship Management
CRM software allows businesses to manage customer relationships more efficiently and organizationally. This includes tracking customer interactions, capturing leads, managing sales pipelines, and more.
Increased Team Efficiency
By automating manual processes such as data entry and task management, CRM systems help teams be more productive.
Better Decision Making
With powerful analytics and reporting capabilities, you can better understand your customers’ needs and make informed decisions that are best for your business processes.
Cost Savings
Automating repetitive tasks helps reduce labour costs associated with manual operations, resulting in cost savings over time.
Enhanced Customer Experience
With personalized offers, faster responses to queries, and better communication, customers have a much better experience interacting with your business.
Streamlined processes
CRM software helps streamline sales, marketing, and customer service processes to help businesses become more efficient.
Lets’s Take a Look at the 17 Best CRM Software of 2023
1. Salesforce
2. Zoho
3. Pipedrive
4. Insightly
5. Freshsales
6. Microsoft Dynamics 365
7. HubSpot CRM
8. Apptivo
9. Nutshell CRM
10. AgileCRM
11. Zendesk Sell
12. Copper CRM
13. amoCRM
14. ProsperWorks
15. Workwise CRM
16. Really Simple Systems
17. Bitrix24
Salesforce
Salesforce provides an operations management portal, shift management, learning management, contact tracing, emergency response management, employee experience and messaging solutions. With Salesforce Work.com, businesses can manage employees’ experiences and answer their questions in one place. Its employee concierge capabilities streamline HR and IT processes and keep resources organized and accessible.
Note able Things in Salesforce.
- Opportunity Management – Identify the top deals with this module.
- Contact Management – Track customer history, communications, and social media mentions.
- Sales Performance Mgmt – Set goals and update targets to enhance sales performance.
- Visual Workflow – Drag, drop, share, and track files/updates conveniently.
- First Feed Feature – Customize what you see based on your settings.
Price
Salesforce offers three plans starting at $25/user/month.
Link
Likes
- Flexible and user-friendly
- Comprehensive features
- Powerful reporting capabilities
Dislikes
- Steep learning curve
- Lack of customization options for some modules.
Zoho
Zoho provides an end-to-end suite of best-in-class business applications for sales, marketing, customer support and operations. With Zoho, One business can centralize data across all their services to make better decisions quickly. Its AI capabilities allow companies to optimize real-time customer experiences and create personalized insights.
Notable Things in Zoho
- Marketing Automation – Target the right leads with this automation module.
- CRM Insights – Identify trends and optimize your sales process.
- Customer Support -Provide excellent customer support with SLA management.
- Team Collaboration – Let teams work together to solve customer issues faster.
Price
Zoho offers three plans starting at $14/user/month.
Link
Likes
- User-friendly interface and dashboard
- Advanced analytics and AI capabilities
- Easy integration with other systems
Dislikes
- Limitations on free users
- No free trial or demo.
Pipedrive
Pipedrive provides a sales pipeline management solution that keeps customer data organized and accessible. It helps teams stay on top of customer interactions and monitor Performance in real time. With Pipedrive, you can manage sales activities, send automated follow-ups, track deals quickly, and collaborate with team members.
Notable Things in Pipedrive
- Deal Management – Segment customers based on criteria like location or industry.
- Sales Automation – Automate repetitive tasks to save time and effort.
- Sales Performance Tracking – Keep tabs on the progress of your team’s sales goals.
- CRM Insights – Drill down into data to make informed decisions about leads.
Price
Pipedrive offers four plans starting at $9/user/month.
Link
Likes
- Easy-to-use interface
- Powerful analytics and reporting capabilities
- Robust customer support options
Dislikes
- Frequent bugs and glitches
- Limited integration
Insightly
Insightly provides a CRM solution that helps teams manage customer relationships efficiently. It allows users to easily capture leads, close deals faster and keep track of contacts. Its reporting features help teams stay on top of their sales performance in real time, allowing them to make informed decisions quickly.
Notable Things in Insightly
- Project Management – Manage projects from start to finish with this module.
- Sales Performance Tracking – Monitor your team’s sales performance in real time.
- Lead Management -Qualify leads based on criteria like industry or location.
- Reporting & Analytics -Stay on top of key metrics and trends with customizable reports.
Price
Insightly offers four plans starting at $29/user/month.
Link
Likes
- Easy data migration and setup
- Comprehensive features and customization options
- Robust reporting capabilities
Dislikes
- Inconsistent customer support experience
- Limited third-party integrations.
Freshsales
Freshsales provides a robust CRM solution that helps teams capture leads, track deals, and follow up with customers. It integrates with popular business software like Gmail, Slack, Zapier and more to make customer interactions seamless. Its AI capabilities help boost sales productivity by automating mundane tasks like email follow-ups.
Notable Things in Freshsales
- Lead Tracking – Manage leads quickly and efficiently with this module.
- Sales Performance Tracking – Monitor your team’s sales performance in real time.
- Deal Pipeline Management – Keep tabs on the progress of deals easily.
- Contact Management – Segment contacts based on criteria like location or industry.
Price
Freshsales offers four plans starting at $18/user/month.
Link
Likes
- User-friendly interface and dashboard
- Powerful AI capabilities to automate mundane tasks
- Easy integration with other systems
Dislikes
- Limited customization options
- No free trial or demo
Microsoft Dynamics 365
Microsoft Dynamics 365 provides a comprehensive CRM solution that helps teams easily manage customer relationships. It lets users quickly capture leads, track deals, and segment contacts. Its integrated analytics capabilities help boost sales performance by drilling into data to make informed decisions.
Notable Things in Microsoft Dynamics 365
Lead Management – Manage leads quickly and efficiently with this module.
Sales Performance Tracking – Monitor your team’s sales performance in real time.
Deal Pipeline Management – Keep tabs on the progress of deals easily.
CRM Insights – Drilling down into the data to make informed decisions about leads.
Price
Microsoft Dynamics 365 offers many plans starting at $50/user/month.
Link
https://dynamics.microsoft.com
Likes
- Integration with other Microsoft products like Office 365
- Robust analytics and reporting capabilities
- Powerful automation capabilities
Dislikes
- Steep learning curve
- Limited customization options
HubSpot CRM
HubSpot CRM offers a comprehensive customer relationship management solution that helps teams easily manage customer interactions. It lets users quickly capture leads, track deals, and segment contacts. Its reporting capabilities help executives stay on top of key metrics to make informed decisions.
Notable Things in HubSpot CRM
Lead Management – Manage leads quickly and efficiently with this module.
Sales Performance Tracking – Monitor the Performance of sales team sales in real time.
Deal Pipeline Management – Keep tabs on the progress of deals easily.
Reporting & Analytics -Stay on top of key metrics and trends with customizable reports.
Price
HubSpot CRM offers three plans starting at $28/user/month.
Link
Likes
- Easy data migration and setup
- Comprehensive features and customization options
- Robust reporting capabilities
Dislikes
- Inconsistent customer support experience.
Apptivo CRM
Apptivo CRM is a powerful customer relationship management tool that helps teams manage sales, marketing, and customer service activities. It lets users quickly capture leads, track deals, and segment contacts. Its integrated reporting capabilities help executives stay on top of key metrics to make informed decisions.
Notable Things in Apptivo CRM
- A 360° View of Your Contacts – Access all your contacts on a single online portal.
- Manage Your Sales Pipeline – Track and report on your sales pipeline with advanced reporting and dashboards.
- Email Marketing Power – Send powerful, targeted emails with integrated marketing capabilities.
- Integration-Ready – Connect with Office365 & G Suite through seamless integrations.
- Configure for Your Needs – Take advantage of the most flexible configuration tools available.
- Exceptional Value – Enjoy the unbeatable combination of capability, flexibility, and value.
Price
Apptivo CRM offers six plans starting at $10/user/month.
Link
Likes
- Robust reporting capabilities
- Easy data migration and setup
- Integrates with other systems easily
Dislikes
- Limited customization options
Nutshell CRM
Nutshell is a comprehensive CRM and email marketing platform ideal for B2B businesses. It makes collaboration easy, allowing teams to streamline multiple sales and marketing tools without extra administrative support. Subscriptions include unlimited CRM contacts, data storage, customizable reporting, free data migration assistance, and top-tier customer service – all at an affordable cost.
Notable Things in Nutshell CRM
Easy Setup – Quickly get started with Nutshell in under a week – no IT department or coding experience needed.
Affordable Pricing – One affordable price per user, without hidden fees or data restrictions.
Exceptional Service – All users have access to fundamental human support via phone, email, or chat – we’re here to help you succeed!
Price
Nutshell CRM offers two plans starting at $16/user/month.
Link
Likes
- Robust reporting capabilities
- Easy data migration and setup
- Integrates with other systems easily
Dislikes
- Limited customization options
- The user interface could be improved.
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Agile CRM
Agile CRM is a robust cloud-based CRM that helps small businesses with contact management, sales automation, marketing automation, and customer service. It offers an easy-to-use interface, customization reports and dashboards, an intelligent segmentation feature for quickly segmenting contacts, and is affordable.
Notable Things in Agile CRM
Contact Management – Manage your entire contact database quickly and efficiently.
Sales Automation – Automate routine tasks like lead tracking and follow-up emails.
Marketing Automation – Target potential customers without any manual effort.
Customer Service & Support – Create personalized support experiences with ease.
Price
AgileCRM offers four plans starting at $9.99/user/month.
Link
Likes
- Intuitive user interface
- Affordable pricing
- Excellent customer service and support
Dislikes
- Limited customization option
Zendesk
Zendesk Sell is a robust cloud-based CRM designed to help businesses manage customer relationships. It offers robust contact management, sales automation tools, integrated marketing tools, and insights into customer behaviour so you can make informed decisions faster.
Notable Things in Zendesk Sell
- Lead Management – Easily capture leads from anywhere with customizable forms.
- Automation – Automatically track and follow up on opportunities using automated workflows.
- Analytics – Gain valuable insights into customer behaviour with real-time reporting and analytics.
Price
Zendesk Sell offers many plans starting at $49/user/month.
Link
Likes
- Robust contact management
- Automated workflows
- Integrated marketing tools
Dislikes
Limited customization options
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Copper CRM
Copper CRM is a cloud-based customer relationship management platform to help businesses manage their contacts, automate processes, and capture leads. It offers an easy-to-use interface, integration with popular apps like Gmail and DocuSign, sales automation tools, and, best of all, free for up to three users.
Notable Things in Copper CRM
Lead Tracking – Easily track your leads from initial contact through close using Copper’s built-in lead tracking features.
Sales Automation – Automate routine tasks such as follow-ups and emails so you can focus on closing deals faster.
Integrations – Integrate with popular apps like Gmail and DocuSign to make collaboration more accessible.
Price
Copper CRM offers four plans starting at $23/user/month.
Link
Likes
- Easy-to-use interface
- Integrations with popular apps
- Free for up to three users
Dislikes
- Limited options
AMO CRM
AMO is an all-in-one membership management solution for associations, non-profits, public entities and SMBs. It offers powerful features like custom data fields to store member info, intuitive sorting options for contact records, practical activity information for member records and the ability to generate reports quickly. All this allows you to organize and manage your organization’s members easily.
Notable Things in AmoCRM
Membership Management – Manage your members quickly and efficiently with custom data fields.
Sorting Options – Easily sort and organize contact records with intuitive sorting options.
Reporting – Generate reports quickly to gain valuable insights into your membership.
Price
AMO offers four plans starting at $19/user/month.
Link
Likes
- Custom data fields
- Intuitive sorting options
- Generate reports quickly
Dislikes
- Limited features for non-membership organizations.
Prospero
Prospero is a professional proposal platform that simplifies proposal creation, sharing and tracking. It provides templates and pre-made content, allows customization to fit your business, offers digital project agreements & signatures, integrates with payment/invoicing/CRM tools, and lets you invite team members and set permissions for security. All of this enables you to turn prospects into clients effortlessly.
Notable Things in ProsperWorks
- Templates – Create professional proposals quickly and easily with customizable templates.
- Integrations – Integrate with popular payment, invoicing, and CRM tools for a seamless workflow.
- Collaboration – Invite team members to collaborate on projects and set permissions for security.
Price
Prospero offers four plans starting at $15/user/month.
Link
Likes
- Customizable templates
- Integrations with popular tools
- Invite team members with permission for security
Dislikes
- Limited free plan options.
Workwise CRM
Workwise provides a free, comprehensive recruiting solution for individual and holistic success. You can customize your process and manage your career site and applicants in one place – all at no cost. Also, access multiple recruitment channels, build talent pools, and leverage marketing services for maximum job visibility.
Notable Things in Workwise CRM
- Free – Get your best-in-class recruitment platform completely free.
- Customizable – Customize the process to fit your company’s needs best.
- Talent Pools – Build talent pools for future hiring needs quickly and easily.
Price
Workwise is free for up to 10 users.
Link
Likes
- Comprehensive recruiting solution at no cost
- Customizable process
- Build talent pools quickly and easily
Dislikes
- Limited features for larger teams/organizations.
Really Simple Systems
Simple Systems is an all-in-one cloud-based CRM for small and medium businesses. It offers automated marketing, sales reporting, data segmentation, and insights with various integrations, including Google Apps, Outlook 365, MailChimp & more. This allows you to track leads in one place and maximize your resources for the best results.
Notable Things in Really Simple Systems
- Automated Marketing – Automate your marketing activities using pre-built campaigns.
- Integrations – Easily integrate with popular applications like Google Apps and Outlook 365.
- Reports – Quickly generate powerful reports on customer activity to gain insights into your business.
Price
Really Simple System offers three plans starting at $14/user/month.
Link
https://www.reallysimplesystems.com
Likes
- Automated marketing with pre-built campaigns
- Integration with popular applications
- Generate powerful reports for insights into customer activity
Dislikes
- Limited features for larger organizations.
Bitrix24
Bitrix24 is a comprehensive CRM solution designed for growing businesses. It helps to increase customer loyalty and satisfaction, allows you to track leads & sales pipeline, manage projects easily, and provides robust reporting tools to keep on top of your Performance.
Notable Things in Bitrix24
Customer Relationship Management – Build strong relationships through advanced CRM features.
Project Management – Manage projects effectively and stay organized even with multiple clients.
Reports – Generate reports for best-in-class insights into your company’s Performance.
Price
Bitrix24 offers four plans starting at $49/per 5user/month.
Link
Likes
- Advanced customer relationship management
- Project management for multiple clients
- Generate best-in-class reports for insights into Performance
Dislikes
- We have limited customization options.
Final Thought!
When it comes to selecting the best CRM software for your business, it’s essential to consider the features and benefits of each so that you can make an informed decision. The 17 best CRM software of 2023 offer a range of options from free to paid services, with powerful features such as automated marketing campaigns, integrations with popular applications, customer relationship management tools and more.
Good Luck!
FAQs
What is the best CRM software of 2023?
The best CRM software of 2023 includes Workwise, Really Simple Systems, Bitrix24, Salesforce, Zoho CRM and many more. You can find a complete list of the most popular 17 best CRM software for 2023 compared and reviewed on our website.
What features does the best CRM software offer?
Best CRM software typically offer features such as automated marketing campaigns, integrations with popular applications, customer service teams, and powerful reporting insights into your business performance.
How much does the best CRM software cost?
Prices for the best CRM software can vary depending on the features and plan you choose. Generally, prices start at around $14/user/month. However, some services may offer free plans with limited features. You can find more information about pricing on our website.
What is the best CRM platform?
The best CRM platform depends on your business needs, budget and preferences. We recommend researching all 17 best CRM software of 2023 to find the best one for your business. You can compare and review each service on our website to help make an informed decision.
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