Are you looking for the best cold email software of 2023? Cold emails are a great way to build relationships, find leads, and generate conversions. But it can be challenging to know which software is the most effective. That’s why we’ve put together this comprehensive list of the 10 Best Cold Email Software of 2023, ranked and reviewed for you.
From automating message sending to tracking responses, these software solutions will make your cold emails more effective.
Cold email software is automated outreach that helps businesses reach out to prospective customers and make connections. It allows you to send personalized emails at scale, track performance metrics, and increase your response rate.
Let’s get started with our top pick:
- Woodpecker: Best Overall Cold Email Software
- Mailshake: Best for Automating Outreach Sequences
- Lemlist: Best for Personalized Emails
- SalesHandy: Best for Bulk Emailing
- Gmass: Best for Customization & A/B Testing
- QuickMail: Best for Mobile Apps
- Yesware: Best for Automation & Tracking
- Reply: Best Integrations with CRM & Sales Platforms
- MixMax: Best for Video Embedding
- Streak: Best Of all
Woodpecker is a cold email automation software designed to help B2B companies find and engage with prospective customers. It allows users to create personalized, relevant email sequences sent directly to the recipient’s primary inbox. Follow-up emails are sent in the same thread as the opening email.
The tool allows experimenting with different messages to find the most compelling versions. Woodpecker will automatically mark how interested your prospects are when they reply. The sequence automatically stops when someone replies or schedules a call via Calendly.
Woodpecker also provides various features to help B2B companies refine and optimize their cold email outreach. These features include automated segmentation, analytics, tracking, lead scoring, and more.
Woodpecker’s plans start at just $39/month. This makes it one of the most affordable cold email software solutions.
- Automated segmentation
- Advanced analytics and tracking
- Lead scoring
- A/B testing capabilities
- Easy integration with other tools
- Multi-language support
- Comprehensive customer service and support
- Affordable plans starting at $29/month
Mailshake is a powerful, easy-to-use sales engagement platform helping you run successful cold outreach campaigns. With our advanced automation, you can personalize emails for each recipient and set tasks to engage with them on other channels, such as phone calls or social media.
You can also integrate Mailshake with Salesforce and Pipedrive, as well as thousands of 3rd party apps. Our team of experts is there to help you succeed with one-on-one support and personalized advice.
Mailshake’s plans start at $58/month for up to 5,000 emails per month.
- Personalize emails for each recipient
- Set follow-up tasks on other channels
- Integrate with Salesforce and Pipedrive
- Integration with thousands of 3rd party apps
- One-on-one support and personal advice
- Affordable plans starting at $58/month
Lemlist is a powerful cold email automation tool that helps businesses connect with prospects through personalized emails. It allows users to create beautiful and highly customized emails with images, videos, and dynamic content. You can also set up automated follow-up sequences to ensure your messages are seen.
Lemlist also makes it easy to track engagement metrics in real-time. This includes the open rate, click rate, reply rate, and more. Best of all, the platform integrates with hundreds of third-party applications, allowing you to connect your data and automate processes.
Lemlist’s plans start at $59/month.
- Create beautiful and highly customized emails
- Set up automated follow-up sequences
- Track real-time engagement metrics
- Integrate with hundreds of third-party applications
SalesHandy is one of the best cold email software platforms available in 2023, and for a good reason. With its powerful features and intuitive user interface, it’s no wonder businesses of all sizes are turning to SalesHandy for their email outreach needs.
SalesHandy has everything you need to increase your cold email open rates and build meaningful relationships with your prospects. With SalesHandy, you can customize your emails, track engagement, personalize your follow-ups, and design multi-stage campaigns.
Plus, SalesHandy’s advanced analytics enable you to measure your performance over time and get insights into your campaigns. Best of all, SalesHandy is one of the most cost-effective solutions on the market.
SalesHandy’s plans start at just $29/month.
- Customize emails and track engagement
- Personalize follow-ups
- Design multi-stage campaigns
- Advanced analytics and insights
- Integrate with other tools
Gmass is a powerful and intuitive Google Chrome extension designed to help businesses run mass email campaigns directly from their Gmail accounts. It has various features and functions to make managing email campaigns easy and efficient. With Gmass, managers can create custom follow-up emails using time, content, and other variables based on different types of customer segmentation. Additionally, they can add an unsubscribe link to their marketing emails and receive notifications for unsubscribed users.
Gmass also offers a variety of features to help businesses better manage their email campaigns. For instance, they can preview email campaigns to prevent errors before sending them out. They can also attach images to follow-up emails and use Gmail’s search functionality to create recipient lists. Additionally, through reports, they can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics and import them in CSV format.
Gmass offers free and paid plans starting at $19.95 per month.
- Mass email campaigns from Gmail
- Create custom follow-up emails using time and other variables
- Add an unsubscribe link to marketing emails
- Receive notifications for unsubscribed users
- Preview email campaigns to prevent errors
- Attach images to follow-up emails
- Create recipient lists using Gmail’s search functionality
- Gain visibility into sent opened, clicked, replied, unsubscribed,
QuickMail simplifies tracking customer interactions in real-time, allowing users to record and store data for later use. The application allows business teams to track the performance of their campaigns and identify top-performing leads.
Furthermore, users can create custom filters to segment their contacts and prioritize them according to their needs. QuickMail.io also features automated emails triggered by contact-based events, enabling clients to send emails based on customer preferences or actions. This helps users increase engagement and conversion rates.
With its dashboard, QuickMail.io provides insights into the performance of campaigns, helping users ensure their outreach is up to the mark.
Gmass offers starting plans at $59 per month.
- Automated Email Campaigns
- Lead Management and Prioritization
- Team Management
- Audience Segmentation
- Event-Triggered Notifications
- Performance Monitoring
- Contact Profiling & Insights
- Automated Follow Up Emails
- Bulk Email Sending
Yesware is one of the best cold email software available in 2023. It helps high-performing sales teams do meaningful email outreach at scale, with features like email tracking, automated follow-ups, CRM integration, and more.
Not only that, but Yesware can also be used to build a better pipeline and increase conversions to closed-won. It’s simple enough for any sales team to pick up yet powerful enough to meet the needs of the most prominent organizations. With its Outlook and Gmail add-on that lives right inside your inbox, Yesware makes it easy to track activity and integrate with the tools you already use.
Yesware offers free and paid plans starting at $20 per user per month.
- Email Tracking
- CRM Integration
- Sales Automation
- Real-time Insights
- Email Templates & Scheduling
- Collaborative Inbox
- Gmail & Outlook Add-on
- Analytics & Reporting
- Automated Follow-ups.
The reply is one of the best cold email software tools in 2023. It features a robust AI-based algorithm that helps SDRs and sales reps target their hottest leads, personalize email templates to fit a variety of scenarios, and save time when booking calls with prospects.
Thanks to its automation capabilities, Reply can help sales teams reduce their time on manual outreach activities by up to 40%, giving them more time to focus on developing relationships with their prospects. And with its intuitive interface, it’s easy to use and requires minimal training for sales reps to get up and dash. A reply is an effective tool for any sales team looking to make the most of their cold email efforts and maximize their outreach results.
Reply offers free and paid plans starting at $60 per user per month.
- AI-powered Targeting
- Personalized Email Templates
- Smart Automation
- Intuitive Interface
- Integration with Salesforce & HubSpot
- Booking Meetings & Calls
- Performance Tracking.
- Load-balancing for Optimal Delivery
Mixmax is one of the best cold email software solutions, providing users with a comprehensive suite of features and integrations to facilitate efficient communication, collaboration, and customer relationship management. Mixmax allows users to create personalized emails to increase response rates and improve their outreach campaigns for more effective lead generation.
Automated workflows help streamline processes such as follow-ups and nurturing sequences, allowing sales teams to quickly target the right prospects at the right time. Mixmax also offers a range of integrations with popular applications, such as Salesforce, Google Calendar, Dropbox, Box, and more. This allows users to access their data from a single location, enabling them to run campaigns quickly and accurately.
Mixmax offers plans starting at $49 per user per month.
- Automation Workflows
- Personalized Emails
- Integrations with Popular Applications
- Real-time Performance Tracking
- Analytics and Reports
- Email Scheduling
- Advanced Segmentation
- Collaborative Inbox.
Streak is a powerful cold email software that helps sales teams stay organized and increase their outreach efforts. It allows users to automate key steps in the sales process, such as lead segmentation and follow-up emails. With its intuitive drag-and-drop interface, users can quickly create email campaigns that can be sent to multiple contacts simultaneously.
Streak also offers a range of features designed to help sales teams close more deals, including A/B testing, contact scoring, and integration with popular CRMs like Salesforce and Hubspot. Its collaborative inbox allows teams to share notes, assign tasks, and track deals from a single location in real-time.
Streak offers free and paid plans starting at $19 per user per month.
- A/B Testing & Contact Scoring
- CRM Integrations
- Automated Follow-ups & Scheduling
- Drag-and-Drop Email Builder
- Real-time Performance Reporting
- Collaborative Inbox & Task Tracking
- Email Templates.
Choosing the right cold email software can make or break your sales team’s outreach efforts. The key is finding a tool that best fits your team’s needs, so do thorough research before committing to any particular product. With the 10 Best Cold Email Software of 2023 (Ranked and reviewed) at your fingertips, you’ll have no trouble finding the solution that best meets your requirements. Best of luck!
A cold email outreach tool is software that helps you automate sending emails to prospects and customers. Such tools typically allow users to design, create, and send personalized emails in bulk. They also provide features such as tracking, analytics, and A/B testing to help optimize campaigns.
Yes! Many cold email software providers offer a free trial that allows you to get hands-on experience with their platform before committing to a paid plan. This is a great way to test the features and see if they suit your organization.
The 10 Best Cold Email Software of 2023 (Ranked and Reviewed) list includes SalesHandy, Mailshake, OutreachPlus, Quickmail, Woodpecker, and more. Each tool offers unique features that make it an ideal choice for cold email campaigning.
While cold calling and cold emailing are forms of sales outreach, they are quite different in approach. Cold calling involves picking up a phone and making direct contact with prospects, whereas cold emailing is more passive and requires less effort from the salesperson.
Yes! Many reputable email service providers offer features to help you deliver outstanding campaign results. Some of the best options include Mailgun, SendGrid, Constant Contact, and AWeber.
Choosing the best cold email tool depends on your individual needs and budget. Consider what features are important to you, such as tracking, analytics, personalization, or A/B testing. Then compare prices and read some user reviews before making a decision.
Cold email marketing software is a specialized tool designed to help sales teams create, track, and optimize cold email campaigns. It provides powerful features that allow users to design engaging content, measure performance metrics, automate processes for efficiency gains, and much more.